Does Your Client Need an Updated Backup Strategy?

A changing threat landscape requires a second look at data protection.

Backup Word Cloud

Businesses are increasingly more reliant on data. More business processes are digitalized. Organizations collect and analyze data to make better decisions, forecast more accurately, and proactively maintain equipment and systems. Additionally, more operations are automated and dependent on data to advance production from one step to the next. In digitally transformed operations, a company’s backup strategy is more crucial than ever.

Your clients and prospects may have faith in the backup strategies they’ve adopted – but they may find that trust was misplaced when an event occurs. A natural disaster may destroy a facility and all of its IT infrastructure. Ransomware may lock an organization out of its systems and files. Human error or malicious insiders may corrupt or delete critical data. When a business faces a catastrophic event, the gaps in its backup strategy will be all too obvious, and if all backups were stored onsite, there will be a lot of regret.

Multiple Backups, Multiple Media Types, Multiple Locations

With so much depending on data protection and accessibility, businesses need a backup strategy that helps them plan for any contingency. The 3-2-1 Rule, developed by a photographer to ensure no work was ever lost, has been a good guideline for a few decades. The rule is to have three copies of data (the original and two backup copies), two different types of media, and at least one copy offsite.

The 3-2-1 Rule is still valid, but businesses now have more options for achieving it. They can use the built-in backup offered by enterprise solutions. However, they often aren’t robust enough to meet most organizations’ needs. Fortunately, businesses also have an array of third-party backup options – and they can use your expertise to select a solution that meets their needs. Backup and disaster recovery (BDR) features (and costs) vary widely. However, if your clients need short recovery time objectives and recovery point objectives (RTO/RPO), solutions are available that capture all data within minutes of an outage or disaster occurring. If other businesses can back up less often, there are practical cost-effective solutions for them, also. Businesses can also choose options like direct-to-object storage, network-attached storage backup methods, and creating immutable backups.

Managed services providers (MSPs) can build recurring revenue by providing backup as a Service (BaaS). You can meet your market’s needs for solid backup strategies by offering your clients a managed service that gives them the backup capabilities they need, arranging for offsite storage, and helping them recover data when necessary.

A Complex Threat Landscape Requires a Comprehensive Backup Strategy

If your clients have found a rhythm with backups, it’s probably time to remind them not to become complacent. Their backup strategies should adapt to current data loss risks and provide their organizations with the necessary protection.

When planning a backup strategy, consider the following:

  • Ransomware

Ransomware attacks continue to increase in number. Statista reports that 72.7 percent of organizations experienced ransomware attacks in 2023, up from 55.1 percent in 2018. Odds are your clients will be victims – or become victims again. An offsite, immutable backup can help them get operations up and running again faster and could help them avoid paying a ransom.

  • Cyber insurance

Policyholders must meet cyber insurance companies’ requirements for coverage to receive funds if a cyberattack occurs. In addition to using antivirus, a firewall, and other security solutions and protocols, insurers require regular backups and at least one backup offsite. It helps insurers lower their risks and helps control costs if an attack occurs.

  • Skyrocketing data volumes

Regularly backing up large datasets can be time-consuming and costly. Organizations with large data volumes will benefit from incremental backups that only back up files that have changed since the last full backup. They can also benefit from deduplication to keep storage footprints as small as possible.

  • Recoverability

Your clients also need your expertise to help them ensure they can recover a backup when necessary. At-Bay research found that over one-fourth of businesses fail to recover data from a backup after a ransomware attack. Stress the importance of testing backups for recoverability – backups should have zero errors so companies can recover their data when needed.

Businesses Recognize the Need for Better Data Protection

Research for the Veeam Data Protection Trends Report found that businesses in your market recognize the need for an upgraded backup strategy. The survey revealed that 92 percent of companies plan to increase their data protection budgets this year, driven by ransomware threats and adapting to hybrid infrastructure.

Consult with your clients about their backup strategies, identify where they may fall short in today’s threat landscape, and implement technology to help them keep their data safe.