The Cannabis Industry: A Growing Market for MSPs

Despite industry regulation challenges, the cannabis market represents a significant opportunity for MSPs.


While the cannabis industry is experiencing some economic pressure, as evidenced by the New Frontier Data report, there’s still significant opportunity for MSPs. The cannabis market worldwide is projected to reach a revenue of nearly $65 billion in 2024 and will surpass $75 billion by 2029.

As the industry grows, however, it must adapt to a quickly changing legal landscape. One of the biggest challenges is that different states within the U.S., as well as different countries, have varying laws applying to the legality, use, distribution, and growth of cannabis.

Shifting Market, Growing Demand for Efficiency

Investors are more cautious, but core sectors like cultivation and retail remain attractive. This focus on efficiency creates a prime opportunity for MSPs to offer solutions that reduce costs and streamline operations. MSPs can leverage their expertise in automation and data management to optimize processes, including:

  • AI-powered solutions for automating tasks like environmental control in cultivation, optimizing workflows, and personalizing customer service.
  • Cloud-based solutions for managing inventory, streamlining seed-to-sale tracking, and facilitating secure data storage.
  • ERP systems designed for cannabis businesses, improving efficiency across finance, accounting, production, and sales.

Security is Paramount

Cannabis businesses face heightened security risks due to compliance regulations and sensitive customer data. MSPs can provide:

  • Comprehensive security solutions, including physical security measures, access control systems, and robust data protection solutions to safeguard against cyberattacks.
  • Compliance expertise: MSPs can stay updated on evolving cannabis regulations and ensure their clients’ systems meet compliance requirements.

Boosting Customer Engagement

Building customer loyalty is crucial in this competitive market. MSPs can offer CRM and loyalty program management. By leveraging customer data through CRM solutions, MSPs can help clients personalize marketing campaigns and enhance customer experiences.

Why Cannabis Businesses Need MSPs

Cannabis businesses, particularly smaller ones, often lack the in-house IT expertise to manage complex systems and navigate compliance hurdles. Partnering with an MSP offers several advantages:

  • Cost-effectiveness: MSPs provide access to a team of IT professionals at a predictable cost, eliminating the need for full-time IT staff.
  • Scalability: MSPs can scale their solutions to meet the growing needs of cannabis businesses.
  • Security and compliance: MSPs offer expertise in safeguarding sensitive data and ensuring compliance with industry regulations.
  • Focus on core business: By outsourcing IT needs to an MSP, cannabis businesses can free up valuable resources to focus on core operations and growth.

The Road Ahead

The cannabis industry is still in its early stages of growth, and the need for efficient and secure IT solutions will only increase. By understanding this market’s unique challenges and opportunities, MSPs can position themselves as valuable partners for cannabis businesses, ensuring their success in the years to come.