Backup and disaster recovery (BDR) solutions ensure the user’s data and applications are backed up and can be restored in the event of a disaster or data loss. Cloud solutions usually have this feature built-in, but for your clients that operate non-cloud systems, a BDR solution will ensure they can maintain business continuity.

Why it Matters to your customers

“Disaster” can take many forms and strike unexpectedly. A fire, flood, or another natural disaster can cripple a business if it can’t access its applications and files, but those events represent only a small fraction of business disruptions. More common reasons are hardware or software failure and human error.

Downtime from the inability to access data and applications is costly for a business. A 2016 Ponemon Institute study found the cost of unplanned downtime ranged from $593 to $17,244 per minute. And not surprisingly, some companies, especially SMBs, never recover from downtime related to a disaster.

Why Backup and Disaster Recovery is an opportunity

Every business needs to ensure it can maintain business continuity with continued access to its data and applications. With many backup solutions available, the opportunity may lie with the ability to differentiate your offering with the type of solution and added value you provide. Evaluate solutions for ease when restoring data, which can save both you and your client time and money. Your offering—and your margin—may be more attractive if you bundle BDR with other services such as managed IT, managed security and compliance monitoring.

Depending on your client’s industry, you may also have the opportunity to add periodic threat analyses or risk assessments and help them develop and maintain a business continuity plan.