7 Business Continuity Mistakes You Must Avoid

This seven-question self-assessment will help ensure your business continuity offering averts disaster.


If your managed services provider (MSP) practice has a business continuity offering, you have a lot of responsibility. If disaster strikes, the solutions you put in place to get companies up and running again need to work without fail. The worst possible scenario for your MSP business would be to discover that you’ve made business continuity planning or implementation mistakes – after disaster strikes, and it’s too late to correct them.

Here are seven questions to ask yourself about your business continuity offering:

Is my business continuity offering broad enough?

MSPs are usually vigilant about ensuring data is backed up, infrastructure is operational, and telephone systems are working. But is that all your clients need to restore operations? When performing the client’s needs assessment, consider physical security, access control, internal communications, order fulfillment and delivery, and other solutions, services, and processes that keep the business running.

Am I complying with industry regulations and guidance?

For clients with businesses in highly regulated industries with mission-critical operations such as healthcare or finance, a business continuity offering must address regulatory compliance during the event. A lapse in security or privacy is not acceptable.

Does my business continuity offer focus on people as well as technology?

Executing a business continuity plan won’t be 100 percent automated. It will require people to take action as well. Therefore, your offering should include documentation and training to help prepare your client’s employees to respond. It’s also essential to support the business continuity solution you put in place from the top down, increasing the odds of buy-in throughout the client’s organization.

What triggers action?

“Disaster” can be as simple as a power or internet service outage or as devastating as Hurricane Katrina. As businesses learned in 2020, a pandemic can also mean shutdowns and the absence of employees or managers that can bring operations to a halt. Regardless of the severity of the event, it usually causes some confusion and, perhaps, panic. Does your solution automatically kick in and support recovery, even if key personnel are unavailable?

Does my business continuity plan consider contingencies?

One fatal business continuity mistake is not planning for contingencies. What happens if you can’t execute a step in your recovery plan? Always have an alternate way to recover operations.

Have I tested the plan to make sure it works?

Documenting a plan, deploying technology, and hoping for the best is not enough. You need to prove it works. Devise a simulation to demonstrate how the solution works and give key personnel at your client’s facility a chance to walk through the recovery process.

Do I regularly meet with my clients to make necessary updates?

The plan you put in place today won’t be good next year if your client hires remote employees, opens a satellite location, launches a new digital channel, or guarantees a new service level to customers. So periodically review the business needs – as well as the threat landscape, emerging technologies, and latest industry regulations and guidelines – to ensure the best possible business continuity solution for your client.

1Keep Asking Questions

A business continuity solution has many facets, such as minimizing loss, controlling costs, meeting insurance coverage requirements, protecting valuable assets such as vehicles, equipment, and tools, and moving to alternate facilities if needed.

But one thing you should never question is the value your MSP business contributes to the solution. The biggest business continuity mistake may be selling a “fill-in-the-blank” solution that gives your client a false sense of comfort. Both you and your clients need to understand that technology tools can’t replace the expertise of a knowledgeable business continuity solution provider. Making that mistake may mean your client – and your business – may never recover.