Don’t Overlook These Recurring Revenue Opportunities

Programmatic Digital out of Home (pDOOH) advertising and EV charging stations might not be two technologies you've considered selling, but the revenue opportunities are real.

Digital Signage

In today’s episode, DevPro Journal co-founders Jay McCall and Mike Monocello talk about two of the biggest opportunities shared at value-added distributor BlueStar’s recent VARTECH conference.

First, the duo discusses Programmatic Digital out of Home (pDOOH) advertising, a powerful version of digital signage that leverages algorithms and automated bidding to display ads that are relevant to people in the vicinity. pDOOH allows advertisers to reach highly-targeted audiences and equals a monthly recurring revenue opportunity for you and your customers.

Second, the discussion moves to the EV charging station market, which, according to Fortune Business Insights, is projected to reach $112B by 2028 from $17.6 billion in 2021, at CAGR of over 30% during the forecast period. While probably not the typical solution you might consider adding to your line card, BlueStar illustrated that the opportunity is very real.