Why MSPs Should Transition to Video Surveillance as a Service Offerings

VSaaS technology allows you to offer new services and innovative solutions, meeting changing demands in your market.

Video Surveillance

The “Everything as a Service” trend continues to pick up momentum. Fortune Business Insights predicts the market, which includes cloud services, Security as a Service, Device as a Service, Unified Communications as a Service, and more, including Video Surveillance as a Service (VSaaS), will grow from $559.14 billion in 2022 to $3,221.96 billion by 2030, a compound annual growth rate of 24.4 percent.

Analysts point to organizations’ digital transformation as the driver as they seek greater efficiency and agility to capture market share. Subscription-based, “as a Service” solutions increase efficiency by minimizing the need for on-premises hardware and maintenance. Additionally, with a subscription for VSaaS rather than making a capital expenditure for an on-premises video surveillance system, businesses and organizations can afford and deploy the latest technology more quickly – and with less risk.

Businesses with multiple locations also gain centralized data access and management with a cloud-based VSaaS solution.

What Are the Benefits of VSaaS to MSPs?

While providing in-demand solutions is always a good strategy, as a managed services provider (MSP), you may wonder whether forging new partnerships and providing new VSaaS solutions will benefit your business. It is. VSaaS offers you new capabilities that can help you grow your business.

For example, with VSaaS, your solutions can evolve from reactionary to proactive. The video surveillance systems you deploy now primarily tell the business owner or security team that something has occurred. With a cloud-based solution, you can more easily integrate access control, security, alarms, and other systems with the VSaaS solution to deter activity.

You can also add your own IP to a VSaaS solution, which can meet needs in your market – or a new market. For example, cloud-based video surveillance systems can work with self-checkout systems to reduce losses, collect data on store displays or museum exhibits that attract (or don’t attract) attention, or give managers a broader view of compliance with policies throughout a manufacturing facility.

Designing Your VSaaS Offering

Whether you intend to offer VSaaS to your customers as a part of a physical access control system or expand its use for innovative purposes, your partnership with a VSaaS vendor will be vital to your success.

Do your due diligence to understand each vendor’s features and whether they align with your use case, particularly if you plan to integrate the solution with other systems. Also, research the level and quality of customer support the vendor offers so you have a realistic idea of your role in ensuring uptime, performance, and customer satisfaction.

Also, remain flexible. One VSaaS solution may suit a particular client perfectly, but another requires different features. Stay open to working with various vendors so that you can provide the optimal solution for each use case.

You will also have challenges to overcome. Three common hurdles are:

1Pricing

Because you now offer Video Surveillance as a Service, you need to determine the monthly charge. You’ll need to define the delivery model; for example, will you require the client to purchase hardware or provide a bundle that includes hardware, software, and cloud services? You also need to minimize risk by setting a term for the agreement that helps you see a profit rather than sustain losses.

2Security

Your VSaaS vendor will go to great lengths to ensure the video data its system collects is secure. However, you need to evaluate, test, and strengthen the security of the total solution and devise a way to create immutable backups to prevent data loss, corruption, and ransomware demands.

3Bandwidth

Businesses with on-premises video surveillance solutions may not have adequate upload speeds from their internet service providers. Ensure your clients’ service can support moving and storing video. A hybrid system of both on-premises and cloud storage may be the best way to ensure all data is accessible.

Meet the Demand

As businesses and organizations in your market transition from capital expenditures and IT system ownership to Solutions as a Service, the demand for VSaaS will increase.

Make sure your MSP business capitalizes on the opportunity.