Web hosting enables a business or organization to launch a website on the internet. Through a web hosting service, the provider stores the files for the website and can provide security and backup. The provider may also offer tools the business needs to build and maintain the site.

Why It Matters to Your Customers

According to a 2017 Clutch, survey, 29% of small businesses still don’t have a website, and most plan to launch one in the near future. Businesses of all sizes benefit from having a website through increased brand visibility, marketing opportunities, marketing and business analytics, and digital sales conversions. In light of the trend toward increased online and mobile business transactions, websites are a necessity, not an option, for today’s businesses.

Why Web Hosting is an Opportunity

Your managed services provider (MSP) business can host websites in your own data center or work with a third-party vendor to provide this service to your clients. Carefully weigh costs of security, compliance, and labor vs. working with a vendor when deciding how to provide web hosting to your clients.

Web hosting companies have partner programs that can provide you with recurring revenue opportunities and technical support. If your client chooses to use a third-party hosting provider, they may also need your expertise to help them choose the right package so their site functions properly, to ensure it is backed up and data can be recovered in the event of a disaster or cyberattack, and to ensure the appropriate level of security is set up for the site.

Although there are platforms that can make building a website relatively easy, many businesses, especially the small business just now preparing to launch websites, often lack the time and expertise to build and maintain a professional site. Consider forming partnerships with web designers to provide your clients with turnkey website solutions.