The ASCII Group Breaks the Mold on Standard Channel Peer Groups

The industry group extends collaboration in private, non-competitive environments.

The ASCII Group, a membership-based community of independent North American MSPs, VARs and Solution Providers, has announced ASCII Insider, a new service for MSPs to facilitate growth and collaboration within their respective businesses in a peer group setting.

“Our goal is to further extend the significant conversations that are taking place within the ASCII community by enabling members to openly discuss operational strategies, business challenges and financial health, all within a private, non-competitive environment,” said Jerry Koutavas, President, The ASCII Group. “We recognize that peer groups are not something new, however based on member input, time considerations were a key factor in the structuring of these groups.  Activities will be vendor-free, solely focused on their businesses. And moderators will be selected based on deep industry experience as to enhance the business discussion and direction within these groups.”

With multiple groups already engaged and committed, ASCII has handpicked industry veteran MJ Shoer to moderate these closed group discussions as well as future groups as ASCII Insider expands.

MJ Shoer has been involved in the IT industry since 1992, including nearly 20 years as an ASCII member as the owner of Jenaly Technology Group.  He has served on several advisory councils, including ASCII, ConnectWise, Kaseya, and CompTIA, where he was Board Chair from 2011 to 2015.  MJ’s business experience and leadership role in the IT industry make him ideally qualified to lead the ASCII Insider groups.

“The foundation and community of ASCII and how it helped my business transform, was incredibly strategic for me as an IT provider,” said MJ Shoer, Founder & Principal Consultant, MJ Shoer, LLC. “With ASCII Insider, I view this as a great opportunity to give back to the group and to help MSPs shape their business for future success.”

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About The ASCII Group, Inc.

The ASCII Group is the premier community of North American MSPs, VARs and solution providers. The Group has over 1,300 members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more.  ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs and VARs to grow their businesses. For more information, please visit