Marketing automation and social media automation solutions enable businesses to schedule regular email and social media engagement with their customer list, enable client and prospect response to automatically trigger activity, and pull reports that provide insight into the effectiveness of campaigns.

Why It Matters to Your Customers

Email and social media campaigns can be effective marketing vehicles, but without a platform that enables automation, they can be time-consuming projects. Marketing automation and social media automation reduce the amount of labor needed to administer campaigns, and they enable a business to carry out a more organized campaign—you can remove people that interacted with the message on a previous send or send them a more relevant message.

Marketing and social media automation solutions also provide valuable data that shows the response to the campaign and, often, provides details on which contacts interacted with the email or social post. This enables the business to evaluate the effectiveness of campaigns and adjust to optimize future campaigns and to provide information to the sales team including names of prospects that showed interest in particular campaigns.

Why Marketing Automation is an Opportunity

Marketing automation and social media automation can be bundled with other Software as a Service solutions you provide to a client. Your customer relationship management (CRM) or enterprise resource management (ERP) partner may offer a marketing automation or social media automation solution that integrates with their system that you can provide to your customers. As a partner, take advantage of training from the vendor so you are better equipped to help your clients get the most value from the solution.

You may also want to consider partnering with a graphic designer to provide email templates, images and infographics, if needed, for your clients’ campaigns. Businesses that engage in email or social marketing often do so according to a regular schedule, so providing solutions or services related to marketing automation can mean additional recurring revenue for your business.