Point of sale (POS) resellers and other solutions providers can offer their clients e-commerce platforms integrated with social selling capabilities. These solutions are available on a Software as a Service (SaaS) basis, allowing the user to access the application via the internet for a monthly fee.

Why It Matters to your customers

There is mounting evidence that social media influences purchases and more consumers are browsing social media when preparing to buy. The average person spends about two hours on social media each day, so doing business on these channels where consumers are engaged makes sense. It raises brand awareness with potential customers—and, if integrated with the merchant’s e-commerce platform, facilitates sales.

Having an active social media presence can build trust and a sense of community among consumers that can result in long-term customer loyalty. Integration with their favorite brands’ e-commerce platforms provides a convenience they will take advantage of.

In addition, data from e-commerce and social media integration can provide merchants with an added dimension when trying to better understand their customers. They can more closely follow the path to purchase and determine which touchpoints are most influential in the decision to buy.

Why e-Commerce Social Media Management is an Opportunity

Partner with e-commerce software vendors whose solutions include social media integration to provide your customers with a convenient, easy-to-use option. You can also find ways to integrate social media with merchant’s existing e-commerce platform or apps.

You can sell e-commerce and social media integration solutions to your POS customers as a complementary solution—as part of a total merchant solution. The benefits of e-commerce and social media integration extend beyond your retail customers to include restaurant, hospitality and consumer services, so offer these solutions to all of your B2C clients.