Are You Capitalizing on the $300 Billion HaaS Market?

The HaaS model could allow you to continue selling existing solutions while increasing profits and expanding.


The Hardware as a Service (HaaS) market is set for a dramatic increase. UnivDatos Market Insights predicts the market will grow at a CAGR of 25 percent through 2027 and exceed $300 billion.

Why Businesses Are Subscribing Rather Than Buying

Numerous factors are driving that growth. With the HaaS model, end users don’t purchase IT hardware. Instead, they pay a monthly fee for hardware maintenance, service and support by a managed services provider (MSP). Through a service level agreement (SLA), both parties agree on how quickly the provider will respond so that end users can ensure the uptime and performance required for their operation type. Businesses also benefit by not employing in-house IT resources to maintain their computers, scanners, printers or other devices.

Haas also offers end users additional benefits. For example, HaaS enables businesses to use up-to-date solutions without making a capital expenditure. Instead, IT becomes an OPEX, allowing a company to maintain its cash reserves and provide tax benefits and a higher credit rating.

UnivDatos analysts also point out that remote work is driving IT decision-makers to explore HaaS as an option and managed services for a turnkey solution.

Verticals Contributing to Hardware as a Service Market Growth

Several vertical markets have been the mainstay of HaaS provider businesses. For example, banking, financial services and insurance (BFSI) often subscribe to a Hardware as a Service offering for IT hardware, giving these businesses greater agility to upgrade when tech disruption drives change. Schools and universities have also leveraged HaaS for their IT needs, including tablet deployments that students use. In addition, telecom providers often provide phones and other devices via Hardware as a Service. With two- or three-year HaaS contracts, the customer can upgrade technology every few years, if needed, rather than waiting for ROI from a CAPEX while competitors are moving ahead.

While those continue to represent opportunities, analysts also see new business opportunities emerging in:

Construction. Businesses in the construction industry can experience highs and lows in revenues due to seasonal changes or gaps between contracts. The industry’s nature makes HaaS appealing because it enables teams to have the computers and devices they need without requiring an outright purchase of hardware that the business may not need in a few months.  

Government. Different processes instituted in 2020, such as call centers vs. in-person services, remote work, and other policing approaches, have increased reliance on IT and may create an opportunity for HaaS sales.

Large enterprises represent most of the HaaS market, especially if they require on-premises printers that process a high volume of documents. However, small and medium-sized businesses (SMBs) may turn to HaaS in higher numbers in the coming years, especially to complement Desktop as a Service (DaaS) for their work-from-home employees.

Greater Awareness is Also Driving Growth

Through research for its Global Hardware as a Service Market Report, AMA Research and Media found that end users’ awareness of HaaS also creates opportunities. With more businesses aware that HaaS is an option and how it works, it’s easier to communicate your offerings’ value and how service and support differentiate them from leasing alone.

With this greater awareness, businesses are also beginning to change their perspective on IT. For example, they’re rethinking the value of owning IT hardware assets and exploring whether migrating to HaaS solutions can get them to the same ends more cost-effectively and efficiently – without the headache of decommissioning hardware at its end of life.

The Hardware as a Service market may also grow due to MSPs’ awareness of programs through distributors and funding options that help them tailor solutions to clients and minimize risk. Moreover, you may be able to continue selling the solutions you currently provide under this new model and expand your business.

The market is growing – is your business ready?