Bernadette Wilson

Bernadette Wilson
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Bernadette Wilson, a Managed Services Journal contributor, has 20+ years of experience as a journalist, writer, editor, and B2B marketer.

Generative engine optimization (GEO): What MSPs need to know.

When your target audience uses AI to search for the solutions you develop, make sure your content appears in the results.

Building the digital classroom: How MSPs can master EdTech sales

Navigate long cycles, build trust, and deliver value to become the go-to technology partner for educational institutions.

Why You Need an IT Documentation Solution Right Now

If you think an IT documentation solution is an unnecessary expense, you're not seeing the big picture.

IoT Security: Avoid These 5 Mistakes

Ensure your applications and customers don’t fall prey to these common IoT security missteps.

Common POSaaS Mistakes You Must Avoid

POSaaS providers need to avoid missteps that can leave their businesses vulnerable to competition, churn, and losses.

Insights From One MSP’s Journey with Quote Management

Using the right tool can streamline complex processes, save time, and minimize errors.

Answer These 7 Questions Before You Commit to a VSaaS Solution

It’s crucial to understand how VSaaS solutions can differ, the vendor’s role in maintenance and support, and your business’ readiness to sell Video Surveillance as a Service.

Do You Have the Right Tools and Credentials to Provide Compliance...

Demand is increasing, and it’s time to build a strategy for providing your clients with compliance services.

It’s Time to Rethink Your Definition of Business Continuity Plans

Businesses need more than technology or a binder filled with checklists to turn to in the event of a disaster – they need a trusted advisor to guide them.

Bright Future Ahead: Promising Growth Projections for Managed Print Services

Are printers in the workplace on the decline in 2023? Market research says no.

Should You Establish Your Own Security Operations Center or Use Someone...

Building and staffing a SOC is a tremendous undertaking — are you ready to make the investment or is outsourcing a better option for your business?

6 Tips for Selling a Web Application Firewall Solution

Move beyond high-level conversations about security to explain how security threats differ and why your clients need a WAF to protect their websites and cloud-based apps.

The Biggest Quote Management Mistakes MSPs and VARs Make

Your quote management tool can automate a time-consuming part of your business – if used properly.

Does Your Client Need an Updated Backup Strategy?

A changing threat landscape requires a second look at data protection.

PSA Functionality has Never Been More Important than it is Now

PSA can help overcome the challenges of remote work and maintaining visibility but focusing on collecting and using good data should always be your primary goal.

Popular Articles

Are Firewall Misconfigurations Putting Your Clients At Risk?

These oversights can lead to three severe outcomes for your customers.

How Much Residual Income Could You Make from Payment Processing?

VARs and MSPs need to find ways to build recurring revenue to replace the upfront margin they once received from solution or project sales.

Help Retailers Conquer Their Toughest Customer Challenges

So much has changed for the retail industry in a short period. Align your solutions and services to address your clients’ top priorities.