Lori Hardtke, President of ByteWize and ASCII Group member
Lori Hardtke is a Certified Profit First Professional, Certified Fix This Next Advisor, and a veteran IT professional with over 35 years in the IT industry. As a successful solo MSP owner, she understands firsthand the challenges MSPs face when balancing client demands with profitability and sustainability.
Through her Profit Builder MSP programs, Lori helps fellow MSP owners get clarity around their numbers, take home more income, and build businesses that support their life – not consume it. Her approach blends real-world experience, behavioral financial systems, and a deep belief that success doesn’t have to mean more stress or more staff.
Lori’s mission is simple: Help MSPs work less, earn more, and live fully.
Loris is also a member of The ASCII Group. Founded in 1984, The ASCII Group is the original IT community of the channel, uniting MSPs across North America. As a vendor-neutral organization, ASCII provides unbiased resources and a collaborative environment to support business growth. Members span the U.S. and Canada, ranging from SMB-focused MSPs to international solution providers. ASCII offers leveraged purchasing programs, education, marketing support, peer networking, and more, complemented by a vibrant ecosystem of technology vendors. Learn more at www.ascii.com.
